Determining the right selling price for your property can be a complex task. However, with a tool like comparative market analysis (CMA), sellers can have a clear understanding of their property’s worth. This is where ELC Sales and Lettings, a leading real estate agency in Edinburgh and the Lothians, can make all the difference. In this blog, we highlight the importance of CMA and why sellers should rely on ELC Sales and Lettings for this crucial service.

  1. Professional and Accurate CMAs: ELC Sales and Lettings conducts a thorough CMA as part of their services, comparing your property with similar properties in your area that have recently been sold, are currently on the market, or were on the market but not sold. This detailed analysis provides an accurate estimate of your property’s market value, helping you set a realistic and competitive asking price.
  1. Extensive Local Market Knowledge: With deep-rooted knowledge of the Edinburgh and Lothians property market, ELC Sales and Lettings’ team can conduct a nuanced and detailed CMA. This local market expertise ensures that your property’s unique features, location, and potential are considered when determining its market value.
  1. Personalised Approach: ELC Sales and Lettings adopts a personalised approach to every property sale. They consider factors such as your timelines and financial objectives when advising on the results of the CMA, ensuring that your unique circumstances are factored into their pricing strategy.
  1. Regular Market Updates: The real estate market is dynamic, and prices can fluctuate based on various factors. ELC Sales and Lettings keeps you updated with regular market reports and trends, ensuring that your pricing strategy stays relevant and competitive.
  1. Transparent Communication: ELC Sales and Lettings prides itself on its transparency. The team thoroughly explains the CMA process and its findings, ensuring you understand how your property’s market value is determined and how it stands compared to similar properties in the area.
  1. Guiding Pricing Strategy: Armed with the insights from the CMA, ELC Sales and Lettings assists in devising a pricing strategy that is likely to attract potential buyers while maximising your return on investment. Their guidance can make the difference between a property that sits on the market and one that sells promptly.


A Comparative Market Analysis is a vital tool for selling your property successfully. ELC Sales and Lettings’ professional CMA service, backed by their extensive local market knowledge and personalised approach, provides you with a clear and accurate understanding of your property’s worth in the current market. Sellers can take comfort in the transparent and informative communication that ELC Sales and Lettings offers, ensuring they are well-equipped to make informed decisions about their property sale.

For sellers in Edinburgh and the Lothians, ELC Sales and Lettings’ expertise in conducting a comprehensive CMA represents yet another compelling reason to choose them as your property sales partner. By understanding your property’s competitive market value and setting a strategic asking price, you can maximise your potential for a quick and profitable sale. With ELC Sales and Lettings, you’re one step closer to achieving your property selling goals.